The profit dashboard
for Stripe businesses.
ProTally is a native Stripe App that calculates true profit for every product — after your costs and processing fees. No spreadsheets, no external tools, no leaving Stripe.
How ProTally works
Three steps to knowing your real profit.
Install in seconds.
Add ProTally from the Stripe App Marketplace. It opens directly inside
your Stripe Dashboard — no redirects, no third-party logins, no CSV
uploads. Sync up to 12 months of history on first run.
Enter your costs.
Map a cost to each Stripe price — flat fee, per-unit, or tiered.
ProTally uses these to calculate real profit on every transaction.
Stripe fees are tracked automatically on top.
See your actual margins.
Account-level P&L and per-product margin, updated automatically.
Products get a health score — Top Performer, Healthy, Monitor, or
Unhealthy — so you know which to grow and which to fix.
Built for Stripe businesses
Everything your P&L needs.
Live Stripe Sync
Every transaction,
instantly reflected.
instantly reflected.
ProTally syncs your Stripe payment history on first install and keeps new
transactions up to date automatically. Import up to 12 months from day one —
no manual entry, ever.
Product Health
Know which products are earning.
Every product gets a health score based on gross margin. Top performers,
healthy products, ones to watch, and ones losing you money — at a glance.
Pro Subscription
Top Performer
Fulfilment Pack
Monitor
Native Stripe App
Runs inside Stripe. Read-only access.
ProTally is a native Stripe App — it lives in your Stripe Dashboard,
not a separate tool. Read-only access only: it never writes to your
account or touches your payouts.
67.1%
gross margin
example account overview
Built for any Stripe business
Whatever you sell, ProTally works out what you keep.
SaaS & Subscriptions
Are your margins holding as you scale?
Map hosting, support and infrastructure costs to each plan. Track whether per-seat economics improve as MRR grows — or quietly compress.
Ecommerce & Products
Which products actually earn?
Attach COGS, fulfilment and returns to every Stripe product. See which lines drive real profit and which just move revenue at thin margins.
Agencies & Services
Know which clients pay for themselves.
Link delivery cost to each service package or retainer. Spot the engagements quietly eroding margin before they become a problem.
From founders using ProTally
"ProTally showed us we were profitable on annual plans but losing money on monthly. We repriced within a week and margin jumped 12 points."
SaaS Founder
B2B subscription business
"I always knew revenue. I never knew profit. ProTally connected my Stripe sales to my actual product costs and it changed how I make every stocking decision."
Ecommerce Founder
Direct-to-consumer brand
Know your real profit.
Starting today.
Starting today.
Install ProTally from the Stripe App Marketplace. Costs configured
in minutes, historical data synced on first run. No credit card required.
12 mo
History synced on first install
3
Cost models: flat, per-unit, tiered
0
External tools needed