The complete picture of your Stripe business.
Revenue tells you what customers pay. ProTally tells you what the business keeps — automatically, for every product, inside Stripe.
Stripe is your revenue platform.
ProTally is your profitability tracker.
Stripe tracks every payment, subscription, and payout with precision. ProTally sits alongside it — adding your costs, calculating your margins, and showing what you actually keep.
You know your costs. Tell ProTally once.
Map a cost to each Stripe price — a flat fee, a per-unit amount, or a tiered structure that mirrors how your costs actually scale. ProTally stores your cost history and uses it to calculate real margins automatically from that point on.
Supports flat, per-unit, graduated, and volume pricing models — whatever structure your Stripe prices use.
Your P&L, inside Stripe.
See your full account picture: gross revenue, total cost, Stripe fees, and gross profit — for any period from the last 3 to 12 months. Period-over-period deltas show whether margin is improving or compressing.
Stripe fees can be treated as cost of revenue or as an operating expense, depending on how your business accounts for them.
Not all revenue is equal.
Every product ranked by margin. Health scores — Top Performer, Healthy, Monitor, and Unhealthy — tell you at a glance where to focus.
Drill into any product for a full monthly breakdown: revenue, cost, and profit tracked month by month, with a trend chart showing where margins are heading.
Thresholds are configurable — you define what "healthy" means for your business.
Always accurate,
automatically.
ProTally keeps your profit data current without any ongoing effort. From the moment you install it, the numbers stay in sync with Stripe.
Starting today.