Blog
From the ProTally team
Profit, pricing, and what Stripe doesn't tell you.
From us
Why We Built ProTally
Stripe is brilliant at payments. We built ProTally to answer the question that comes next: what did we actually keep?
Profitability
Why Gross Margin Matters More Than Revenue
Revenue is the number you earn. Margin is the number that matters. Here's why tracking gross margin per product changes every pricing decision you make.
Guide
How to Calculate True Product Cost for Stripe Powered Businesses
Most Stripe businesses know their revenue to the cent. Few know their real cost per product. Here is how to work it out.
SaaS
Your Monthly Plan Might Be Losing You Money
Annual and monthly plans can look similar on paper. Factor in your costs and they often tell a very different story.