Blog
From the ProTally team
Profit, pricing, and what Stripe doesn't tell you.
From us
The Number Stripe Won't Show You
Stripe tells you everything about your revenue. It tells you nothing about your profit. Here's why we built ProTally — and the spreadsheet that started it all.
Profitability
Why Gross Margin Matters More Than Revenue
Revenue is vanity, profit is sanity. Here's why tracking gross margin per product changes how you make every pricing decision.
Guide
How to Calculate True Product Cost for Stripe Businesses
Most Stripe businesses know their revenue to the cent. Few know their real cost per product. Here's how to work it out.
SaaS
Your Monthly Plan Might Be Losing You Money
Annual and monthly plans look similar in Stripe. But when you factor in costs, they can have wildly different margins. Here's what to check.